Shaw Media Consulting
Savvy Website Services
Shaw Media Consulting specializes in smart website upgrades for businesses, agencies and medical or legal practices. For more than a decade we’ve provided state-of-the-art services that provide every client with a customized website that competes in the fast-changing online world.
If your operation has neither the time nor the staff to handle all the details of a website upgrade or creation, contact Shaw Media Consulting. Our savvy website services provide an efficient and cost-effective way to improve your online presence. We’ll be happy to discuss your online objectives and needs without charge or obligation.
Here’s what Shaw Media Consulting will do for you:
- Work with you and your stakeholders to pinpoint goals, needs, and issues
- Audit the current website’s digital assets and analyze its effectiveness
- Define target audience(s)
- Recommend strategies
- Develop the most effective online plans
- Create a sitemap that streamlines content and navigation
- Recommend a clear-cut hierarchy for landing pages, secondary pages, menus, etc.
- Identify internal and external links
- Incorporate functions such as search, e-commerce, etc.
- Account for analytics, search engine optimization (SEO)
- Review existing content – revise and update as needed
- Organize, produce and/or collect texts, images, forms, etc.
- Optimize new texts, titles, headlines for search engine optimization (SEO)
- Tailor messages to appeal to target audience(s)
- Boost online marketing efforts
- Offer layout options that upgrade the website’s look, feel and use
- Assure that the format is “responsive” (resizes automatically for phones, tablets, laptops)
- Provide clients fresh choices for fonts and colors
- Optimize visuals – photos, graphics, logos, videos
- Follow best practices for accessibility
- Coordinate with programmer or IT staff to develop workflow and time table
- Supervise uploading of page drafts and content adjustments, if needed
- Manage flow of staff reviews, revisions and redrafts
- Install security, analytics
- Keep project on track and on budget
Search Engine Optimization
- Incorporate coding that maximizes the website’s visibility to search engines
- Work with staff to identify target keywords, meta tags, alt tags, etc.
- Work with programmer / IT team to streamline URLs
- Incorporate keywords into page titles, headlines, snippets
- Add tags to every page and image
- Communicate often and in detail
- Coordinate carefully
- Produce skillfully
- Achieve clients’ goals